Q4: Who would be the audience for my media product?

As much as I like 'Evito',
I cannot see the stark, rugged and often unfriendly aesthetics of the film appealing to a mass market. Having said that I shouldn't underestimate the popularity of similarly toned thrillers. At a guess, I would say that the main market of 'Evito' is tilted slightly more towards a male audience than it is a female though I wouldn't market too strongly on that gap. Though in no way can 'Evito' be called an action film, I believe that it would appeal more to a younger audience than an older even though it incorporates more mature and gritty themes and visuals than might be deemed suitable - this is where I believe the divide comes from: it is ultimately an more indie and arty film (visually as oppose to thematically) though it inhabits a much more mainstream genre. To more accurately judge the expected audience of 'Evito' I researched the target markets and the audience of similar thrillers and found that, common to all of them, that both the main watchers and highest raters belonged - as I had expected - to a male audience between the ages of 18-29. What attracts the audience most, I have concluded, is exactly what I thought might repel them - the gritty visuals, the extensive natural locations, the fact that 'Evito' gives the impression of being the sort of film that it sounds smart to talk about. Surprisingly I did find that the difference between men and woman viewers was dramatically different, hinting that the darker tone appeals more to men, or that the representational issues within 'Evito' are more easily identifiable to men.